Got to Be NC Agriculture

"When you want the best, it's Got to Be NC"! Those words represent the overall goals of the Division of Marketing for the North Carolina Department of Agriculture & Consumer Services. Our mission is to promote North Carolina's agricultural bounty to consumers in our state, across the country, and around the world.           

Our professional marketing employees work daily to promote NC goods through retail grocery stores, wholesale channels, and also help farmers sell directly to the public. We work to build awareness of the vast array of products grown by our neighbors, harvested at the peak of quality, and promptly offered for sale to you, the consumer.           

Here's a short list of our programs: We help agribusiness companies grow; operate four regional farmers markets; market agritourism; provide grading for poultry, fruits, vegetables, and grains; distribute commodity pricing; advocate aquaculture and seafood; boost vegetable and flower production; put on the NC Mountain State Fair, operate three agricultural centers; assist in livestock marketing, and even provide nutritional information on NC foods.

Look for the Got to Be NC label when you shop to assure top quality, locally grown and produced products. Because when you want the best, it's Got to Be NC!